Yowome Williams Brand
The Yowome Williams brand was born from a deep passion for African culture that began in childhood. Growing up, Yowome was immersed in rich cultural experiences that shaped her strong African roots.
As a parent in the diaspora, she wanted her son to have the same deep appreciation for his African heritage. However, she struggled to find authentic resources and narratives that truly reflected Africa from an African perspective. Determined to bridge this gap, she began taking him on cultural adventures across the continent, allowing him to experience Africa’s rich traditions, history, and warm hospitality firsthand.
Her desire is to nurture many more impressionable young minds through captivating African-inspired stories, African-themed resources and engaging cultural activities. The aim is to help them connect with, celebrate, and preserve their African cultural heritage. She envisions a future where African children, no matter where they are in the world, feel a deep sense of pride, security, belonging, and acceptance in their roots.
Vision Statement
To see a world where every African child, no matter where they are, deeply knows, confidently embraces, and proudly celebrates their African heritage, fostering a strong sense of identity, belonging, and cultural pride.
Mission Statement
To educate, inspire, and empower young minds by providing engaging African cultural experiences, storytelling, and resources. Through immersive learning, creative content, and community-driven initiatives, we aim to bridge the cultural gap for African children worldwide.
What to expect
Imagine two men facing each other, pointing past one another. One is pointing at a tornado that is coming, and the other at a raging fire headed towards them. Each sees their own truth and is angry at the sight of the other’s hand. Each feels that the other’s hand is “wrong.” This may seem silly, but replace the tornado and fire with any modern issues, and the hands with words, and this scene describes how we often try to communicate.
We point past each other with our words, arguing as though we are looking at the same facts and experiences.
We want to prove our words are the right ones, instead of learning to look at what the other’s words are pointing at. Words are seductive, and for all their undeniable usefulness, they also can lead us away from understanding when we focus on them, when we make them more important than the truth they are meant to point at.
Debut Book Available Now
Book Synopsis
It’s that time of year again!
Four spirited siblings, 12-year-old Ami, 14-year-old Enam, 16-year-old Tafa, and 17-year-old Yao, are buzzing with excitement as they prepare for their annual trip to their hometown in the Volta Region of Ghana for the vibrant River Crossing Festival. Their journey promises scenic views, a colourful stop at the famous flowerpot town, riverside games, and the iconic Crossing Over ceremony.
But it’s not all smooth sailing. Will Ami be able to shed her ‘princess frock’ for the much simpler things of village life? What will happen when Enam bumps into his village rival after last year’s unpleasant encounter? Can Tafa finally unveil his authentic self? Will Yao be able to overcome his feelings of inadequacy as the eldest?
Join them on this life-changing adventure as they navigate personal challenges, strengthen community bonds, and immerse themselves in the rich Ewe culture.
An engaging History, Geography, Travel and Exploration, Socio-emotional development, and Cultural Studies living book. Great for middle grade, young adults, families, book clubs, homeschool spaces, and classrooms too.
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